Apple

Apple allegedly teaming up with Shazam for song-identification feature in iOS 8

Come iOS 8, you might soon be able to ask your iPhone what song is playing and get an answer. Apple is reportedly prepping an update to Siri that will enable music identification. Instead of rolling their own music ID software and library, however, Apple is doing as they've done with many Siri features and partnering with an existing force in the space — in this case, music ID powerhouse Shazam.

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Apple elects not to help bankroll patent buyer Intellectual Ventures

Patent buyer Intellectual Ventures can count Microsoft and Sony among its latest investors, but previous participants Apple and Intel aren't so in. Intellectual Ventures has previously taken substantial investments from many of the giants of the tech industry, and took that money to buy up patents and then offer a significantly reduced licensing fee to its investors for those patents. Those that didn't opt in to Intellectual Ventures' investment scheme could instead find themselves in the cross-hairs of a patent litigation suit if there was the slightest whiff of infringement. All of this even though Intellectual Ventures doesn't make anything or even patent things itself. You might call them a patent troll, and according to Reuters both Apple and Intel (companies with plenty of cash on hand) have decided that the cost-benefit analysis of additional investment wasn't in their favor.

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Apple set to add four new ad agencies to marketing roster

Apple plans to make use of services from four new advertising agencies to once again boost its marketing might. According to a report from AdAge, well-known agencies AKQA and Huge as well as lesser-known Area 17 and Kettle are soon to be picking up Apple as a client. The four new agencies join a stable of others which already work with Apple, including Profero, Rosetta and Traction, for digital media and advertising.

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First Turkish Apple Store opens in Istanbul

As expected, Turkey's first Apple Store has opened at Zorlu Center in Istanbul. The glass-clad store, topped with an Apple logo and surrounded by fountains, was first seen a few days ago on Instagram, however yesterday marked its official opening.

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Apple and Microsoft team up to slow patent reform

Tech giants like Apple and Microsoft have pushed for reform of the US patent system after being involved in a multitude of legal actions over patents, but now they're pushing to slow reform. Apple and Microsoft are teaming up with Ford Motor Company, DuPont, General Electric, Pfizer, and IBM for the Partnership for american Innovation, which aims to convince members of the United States Congress to dial back some of their proposals on patent reform in order to protect their own patents.

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Apple scores 100% clean energy score in Greenpeace cloud report

Greenpeace has published a report on the renewable energy used by major internet companies, including those active in the mobile space. Topping the list is Apple, which apparently runs iCloud and iTunes on 100% green electricity. It’s got a massive solar farm powering its North Carolina data center, and plans for geothermal and solar power for its upcoming Nevada data center. Oregon and California data centers are already being powered through wind energy partners.

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Apple engineer Greg Christie recounts the first iPhone development process

The history of the first iPhone is an interesting tale and no matter who tells it, it often involves some never before heard situations. This time around, it's one of the original iPhone engineers, Greg Christie who was made available to the WSJ ahead of the latest Apple vs. Samsung legal battle to discuss some of the development process behind the original iPhone.

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Apple CFO Peter Oppenheimer retiring in September, Luca Maestri to take his place

Peter Oppenheimer, senior vice president of finance and Apple's chief financial officer (CFO), will be retiring at the end of September in order to spend more time with his family, travel, pursue the philanthropic interests, and get his pilot's license. Apple's current vice president of finance and corporate controller, Luca Maestri, will be his successor and Oppenheimer will begin transitioning his responsibilities Maestri in June.

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Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

When Apple CEO Tim Cook was told by the National Center for Public Policy Research general council Justin Danhof that stopping Apple's environmental initiatives could lead to higher profits, Cook reportedly told them where exactly they could shove their lack of climate change responsibility.

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Apple ranked as world's most-admired company for the 7th year straight

When you're the most valuable company in the world, the most profitable company of the last three years, and the company that sells the most popular smartphone and tablet, it's no surprise that others look up to you. For the seventh year in a row, Fortune has ranked Apple as the most-admired company on the planet.

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