Apple.com today received a redesign, following the whole Apple event where the larger iPhone 6, even larger iPhone 6 Plus, Apple Pay payments system, and the much-anticipated Apple Watch were introduced. Normally we'd be tempted to put "finally" with those announcements, but in this case it's the Apple.com redesign that gets the "finally".
Apple's home page has been updated with a tribute to former South African President Nelson Mandela, who died earlier this week. One of the greatest leaders of our era, Mandela went from political prisoner to head of state during the course of his lifetime. Through the sheer power of his will and heart, he saw his country out of the dark ages, and held it together when it could so very easily have collapsed into chaos and calamity. He challenged his people to be and do better.
Over the last 15 years, Apple launched a website, found their footing, and then refined their internet brand slowly but surely. Charlie Hoehn compiled the history of the Apple.com home page into a slide show and posted it on his site, charliehoehn.com:
Interested in how Apple is advertising iAds to advertisers? Well they've got a brand new highlight video up on Apple.com that'll give you a good idea. The emotion of TV. The interactivity of digital. The power of Mobility. Indeed.
We only have two questions. Was it made with iMovie 11's trailer feature, and is it enough to get Mad Men-types to buy buys in hopes of attracting buyers?