Ibooks

Apple iBook Bestsellers to be Priced at $9.99?

AppAdvice claims to have gotten a sneak-peak at the iPad iBookstore and says the prices for bestsellers aren't nearly as high as we expected -- in fact they mostly match the $9.99 loss-leading price Amazon pioneered with its Kindle.

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Amazon, Barnes & Noble Readying Book Stores for iPad

Confirming that it won't just be Apple's iBookstore (and your own free ePubs) on the iPad, the New York Times today mentions that both Amazon and Barnes & Noble are both working on book stores of their own. While both market their own hardware devices, the Kindle and the Nook respectively, the iPad is expected to throw a huge spotlight on eBooks in general, and they want to benefit:

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iPad 101: Get Your Free ePub eBooks at Project Gutenberg

Waiting for Apple's iPad and its iBooks and iBookstore app? The outstanding Project Gutenberg has 30,000 free-as-in-beer-and-and-as-in-speech ePub format eBooks to help keep you start building your library today.

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iPad TV Commercial Shows iBooks Pricing, NYT Best Seller Button, My Documents, Smudge/Camera

While I was busy enjoying the subtler UI details, AppleInsider noticed that last night's iPad commercial debut showed what might be some of the pricing inside the new iBooks Store:

The commercial showed Sen. Edward Kennedy's "True Compass: A Memoir" for $14.99, the novel "I, Alex Cross" by James Patterson for $12.99, and "Three Cups of Tea: One Man's Journey to Change the World... One Child at a Time" by Greg Mortenson and David Oliver Relin for $7.99.

For comparison, "True Compass" currently sells for $19.25 for the Amazon Kindle, "I, Alex Cross" costs $9.99, and "Three Cups of Tea" costs $7.19.

Whether or not that was final, or merely mocked up pricing for the commercial, remains to be seen.

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Apple May Discount Best Selling iBooks to $9.99?

So after all that pushing by publishers for the 70/30 split "agency model", and bullying of Amazon into raising eBook best-seller prices to $14.99, the New York Times is now reporting that Apple may be allowed to discount the price of those same bestsellers to $9.99 -- the original Amazon price.

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Regarding iBooks as App Store App, Books Using FairPlay DRM

It's interesting that, since Steve Jobs announced during his iPad keynote that iBooks would be available for download from the App Store, recently there's been some coverage of this as news -- including that the iBooks books will be using Apple's FairPlay DRM.

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Shocking! Repetitive! Higher iTunes Music Prices Slowed Sales

When iTunes Music went DRM-free and "hits" jumped from $0.99 to $1.29 stories soon followed that the higher price point was leading to slower sales... and now that iBooks and publishers aim to increase eBook sales from $9.99 to up to $14.99, MediaMemo is telling them to "beware!":

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Major Textbook Publishers Sign with ScrollMotion to get on iPad

The Wall Street Journal is reporting that publishers, McGraw-Hill Cos, Houghton Mifflin Harcourt K-12, Pearson Education, and Kaplan Inc., have signed with ScrollMotion to adapt their textbooks for Apple's new iPad tablet.

Though Apple didn't outline its strategy to target the educational sector with its iPad last week, people familiar with Apple's thinking have said that the iPad's use in schools was one of the focal points of discussions in developing the product. In its exploration of electronic book technology, it thought particularly about how it could re-invent textbooks, these people said. Apple declined to comment on the role of textbooks on the iPad. Apple has an edge in the educational sector becauseits Macintosh computers have always enjoyed a strong following in the academic sphere, and it already offers educational audio and video content through its iTunes U service.

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Macmillan Books to Return to Amazon, Prices to Rise to iPad iBooks Level, Consumers to Vote with their Wallets

Both Mcmillan and Amazon have issued statements about the story linked to previously, wherein they stopped selling Macmillan e-books after the publisher wanted to raise the price for best-sellers to an agency model $12.99 to $14.99 -- which Apple had already agreed to for iBooks on the iPad.

Mcmillan's CEO, John Sargent's comments ran as a paid advertisement in the Sunday edition of PublishersLunch and read in part:

Under the agency model, we will sell the digital editions of our books to consumers through our retailers. Our retailers will act as our agents and will take a 30% commission (the standard split today for many digital media businesses). The price will be set the price for each book individually. Our plan is to price the digital edition of most adult trade books in a price range from $14.99 to $5.99. At first release, concurrent with a hardcover, most titles will be priced between $14.99 and $12.99. E books will almost always appear day on date with the physical edition. Pricing will be dynamic over time.

The agency model would allow Amazon to make more money selling our books, not less. We would make less money in our dealings with Amazon under the new model. Our disagreement is not about short-term profitability but rather about the long-term viability and stability of the digital book market.

Amazon's response can be found in full on Engadget, but contains:

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Apple vs. Amazon vs. Macmillian -- Begun These e-Book Wars Have?

According to the NYT's Bits blog, Amazon has pulled Macmillan e-books due to a dispute over pricing, with Amazon wanting to hold the line at $9.99 and Macmillan wanting to raise it to an Apple iPad iBooks-like $14.99.

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