On October 23, 2012, Apple held a special event to introduce their new Mac and iPad lineups. Unlike the previous month's iPhone 5 and iPod event, it wasn't bifurcated into effectively two different keynotes, nor was almost any time at all spent on software. Instead, one after another, product after product, spec updates, redesigns, and entirely new hardware was shown off on the California Theater stage. It was an unprecedented display of force projection. It was Apple firing everything. It was Tim Cook clearing his skies.