M3 iMacs are all but certain at Apple's October event, but don't expect new colors

iMac (2021)
(Image credit: Apple)

Apple’s M1 iMac could finally be replaced by a brand new model at Apple’s Scary Fast event on October 30, and the M3 iMac could come with some welcome improvements.

According to Bloomberg’s Mark Gurman, the stand holding that big display up may be refined. But Gurman also says that the bright colors will remain the same, so don’t expect some new shades next week.

The M1 iMac was released way back in April 2021, and it was one of the first desktop Macs that ran on Apple silicon. While it had the same chip as the MacBook Air at the time, it was still a huge upgrade over the previous Intel iMac.

But it’s been an unusually long wait for an iMac upgrade. We’ve seen the Mac Studio arrive, redesigned MacBook Pros, and more. So this upgrade is a long time coming for those who have been wanting to move on from their older iMacs.

Long overdue —  iMore’s Take

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Rumors are mixed on whether this new iMac will have an M2 or a new M3 chip but any upgrade over the M1 chip is good news. We’re fast approaching three years since the M1 iMac appeared, and this beats the previous record of another iMac between upgrades.

The 4K Intel iMac arrived in March 2019 and was discontinued once the M1 iMac arrived in 2021. That’s at 25 months, and if these new iMacs are announced this week, it’ll be 30 months.

So whether Apple has had issues in deciding on the right chip for these new iMacs, or a new design, it makes sense to see a new one now regardless. The present iMacs are looking old in a lineup full of M2 and M2 Max Macs.

With 2023 being the 25th anniversary of the iMac, it only makes sense to see a new model arrive before the year wraps up.

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Daryl Baxter
Features Editor

Daryl is iMore's Features Editor, overseeing long-form and in-depth articles and op-eds. Daryl loves using his experience as both a journalist and Apple fan to tell stories about Apple's products and its community, from the apps we use everyday to the products that have been long forgotten in the Cupertino archives.


Previously Software & Downloads Writer at TechRadar, and Deputy Editor at StealthOptional, he's also written a book, 'The Making of Tomb Raider', which tells the story of the beginnings of Lara Croft and the series' early development. He's also written for many other publications including WIRED, MacFormat, Bloody Disgusting, VGC, GamesRadar, Nintendo Life, VRV Blog, The Loop Magazine, SUPER JUMP, Gizmodo, Film Stories, TopTenReviews, Miketendo64 and Daily Star.