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Everything marketing

Top free iPhone app devs paying $1.81 in marketing per loyal user

By , Tuesday, Jan 31, 2012
0

Fiksu, a mobile marketing firm, released some interesting data on how much money top iPhone app developers are spending on promoting their creations. After looking at the top 200 free iPhone App Store for December, the average cost to get someone to run an app more than three times is $1.81.

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Rumor: Apple has high-level employees scouting out CES competition

By , Thursday, Jan 12, 2012
6

Apple has apparently sent a few high-level employees to CES to scout out the competition and see how other companies present future products.

Apple (NSDQ: AAPL) famously avoids the biggest

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The difference between Apple iPad 2 and Verizon Android tablet commercials

By , Saturday, Jun 18, 2011
200

Apple has now aired a series of three iPad 2 commercials, the first of which clearly states up front that it’s not about specifications, it’s about experience. They go on

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Apps that ask to be gifted: smart or obnoxious?

By , Monday, Dec 27, 2010
16

You buy a hot new game on super sale, wait for it to download, launch it, get all settled in to play, and then a box pops up saying “GIFT

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Apple Purchased AdMob Competitor Quattro Wireless

By , Tuesday, Jan 5, 2010
3

It seems Apple has made the move and gotten into the in-app advertising business. The rumor of Apple purchasing Quattro Wireless has turned out to be 100% accurate. The AdMob

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Apple Owns the Decade on AdWeek’s Marketing Awards

By , Monday, Dec 14, 2009
13

Apple won much of the decade in AdWeek‘s Best of 2000s Awards, which given their long and successive history of brilliant advertising shouldn’t come as too much of a

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Verizon Commercial Symbolizes DROID is for Guys Who Wannabe Porn Stars, iPhones are Demeaned Beauty Queens?

By , Friday, Dec 4, 2009
39

So, according to Verizon, the Motorola DROID is for wannabe male porn stars and the iPhone is for the beauty queens they demean?

Okay, I love iPhones and this is

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