Everything marketing
A recent survey by a marketing firm called App-Promo shows that 59% of developers don't manage to make enough money from app sales to break even on costs, and 80% don't generate enough revenue to support a standalone business. 68% earned $5000 or less from their top app, while 12% earned $50,000 or more. Those top earners have around $30,000 set aside for a marketing budget. 64.5% of the apps created by those surveyed were paid, while 39.5% relied on advertising and 32.9% were freemium or lite versions of full apps.
Some additional investigation into the "Wake Up" flashmob that happened at Australia Apple stores last week reveal it may actually be BlackBerry and Research In Motion behind the stunt.
Back in February, Apple promised that they would be increasing developer revenue share from iAds from 60% to 70%, and today that change has gone into effect.
Nokia has kicked off an ad campaign called Smartphone Beta Test, which features mock video clips roughly describing the development process of the iPhone, and suggest that end consumers are just a part of some big public beta test.
Apple has quickly responded to the accusations that they're misrepresenting the new iPad in Australia as 4G-capable by offering misled buyers a refund on their device. That's not much of an offer, considering they're all within their 30-day return window, but a sensible answer to those that are unhappy that they can't get LTE access on their new iPads.
While some handset manufacturers strive for celebrity endorsements with pre-release devices to build up hype, comments from Shaquille O'Neal, Channing Frye, and other high-profile personalities indicate even they're stuck on the same side of the impenetrable Apple PR wall as the rest of us.
During Apple's new iPad event yesterday, I (among others) were waiting for the other shoe to drop: what are they going to name the new iPad? From the get-go, it was being only being referred to as "the new iPad".
Fiksu, a mobile marketing firm, released some interesting data on how much money top iPhone app developers are spending on promoting their creations. After looking at the top 200 free iPhone App Store for December, the average cost to get someone to run an app more than three times is $1.81.
Apple has apparently sent a few high-level employees to CES to scout out the competition and see how other companies present future products.
Apple (NSDQ: AAPL) famously avoids the biggest
Apple has now aired a series of three iPad 2 commercials, the first of which clearly states up front that it's not about specifications, it's about experience. They go on
