Classics (and all around awesome icon and UI) designer Sebastiaan de With posted on his Cocoia blog that his co-creation is currently being featured in a new ad for the iPhone:

How very awesome it is to see this on Apple’s website (and possibly on TV!). You can read about the design process of Classics here.

This latest ad continues Apple's current trend of focusing on apps as the killer iPhone feature, this time specifically on a variety of different apps that let you "read" in one way or another: Yelp for restaurant reviews, OsireX for MRI scans, and Classics for "regular old book".