Source: iMore
What you need to know
- Epic Games parodied the famous "1984" Apple ad in its battle over Fortnite on App Store.
- Ridley Scott, director of the original ad, has had his say on the parody.
He thinks that some aspects were "terrific" but others, not so much.
"I think the animation was terrific, the idea was terrific, the message was 'ehh'."
By this point everyone knows that Apple removed Fortnite from the App Store following a whole round of shenanigans, but things really kicked up a gear when Epic released its "1984" ad parody. Taking Apple's famous ad and turning it against it, Epic's #FreeFortnite campaign was born. But what did Ridley Scott, director of the original ad, think about it?
The folks at IGN asked him, and it turns out that he has seen Epic's parody. And yes, he thinks the idea was a good one. But he has reservations.
"I sure have and I wrote to them because on the one hand I can be fully complimented by the fact they copied [my commercial] shot for shot," Scott says. "But pity the message is so ordinary when they could have been talking about democracy or more powerful things… And they didn't use it."
Scott added, "I think the animation was terrific, the idea was terrific, the message was 'ehh'."
So there we have it. Scott has no problem with Epic's parody and, really, why would he? But he does have a point – it would have been nice if all this energy went into dealing with the bigger problems we're dealing with right now.
Maybe Epic just couldn't think of a catchy hashtag for those things.

Renders show the stunning new purple iPhone 14 Pro months before release
Apple is expected to announce the new iPhone 14 lineup later this year and a YouTube channel might have just given us our first proper look at what is sure to be the hottest iPhone 14 Pro color — a stunning purple.

Apple touts App Store benefits, says it supports jobs and small businesses
Apple has shared new research that shows the App Store continued to thrive during 2021, supporting more than 2.2 million jobs across the United States. Those jobs include coders, designers, and others.

One iPhone 14 model could be in short supply at launch, here's why
At least one iPhone 14 model is behind its production schedule and could be in short supply at launch, according to a new report from Apple's supply chain.

Get the rarest gift for the Nintendo Switch amiibo collector in your life
Nintendo's amiibo lets you collect all of your favorite characters and gain some in-game benefits for having the figures. Here are some of the most expensive and hard-to-find Nintendo Switch amiibo figures on the market.