The authoritative iMore team shows you how to get the most out of life by using Apple's products and the apps, services, and devices they connect with to their fullest. With in-depth buyers guides, detailed help guides, expert product recommendations, and timely tips, iMore makes sure you have everything you need!

Serenity Caldwell, Managing Editor

Serenity Caldwell, Managing Editor, iPhone and iPad

Serenity Caldwell is Managing Editor for iMore, responsible for delivery of all its iPhone, iPad, Watch, TV, and Mac content. Serenity comes from a family of musicians, studied theater and film, and worked for Apple Retail. She's an avid podcaster and photographer. She can knock you off the roller derby track faster than you can say R2D2. Before iMore, Serenity worked for four years at Macworld. Now, she continues to work daily, producing columns, videos, and ebooks, speaking at conferences, and, in every way imaginable, helping people all over the world get more out of their iPhones, iPads, and Macs.

Georgia Dow, Senior Editor

Georgia Dow is a Senior Editor-at-Large for iMore, consulting on content planning and editorial direction, and writing a monthly column on how technology impacts the human experience. A highly successful psychotherapist with degrees in education and psychology, and a sought after motivational speaker, Georgia regularly presents at organizations, corporations, and events.

Co-host of the weekly iMore podcast, the Isometric show on, and, Georgia lives with her family in Montreal.

Daniel Bader, Senior Editor

Daniel Bader is Senior Editor at iMore, helping shape and coordinate the editorial calendar and contributing news, reviews, and industry analysis on Apple and related products, with a special focus on connected devices and the "internet of things". Previously Editor-in-chief at Mobile Syrup, Bader excels at making the deeper levels of technology accessible to everyone.

He also runs Canadian content for Mobile Nations, working with the teams at iMore, Android Central, and Windows Central to deliver the best coverage in the industry. In addition to writing and producing, Daniel regularly appears on Canadian networks CBC and CTV as a technology analyst.

Mikah Sargent, Senior Editor

Mikah Sargent is a Senior Editor for Mobile Nations (with a heavy iMore bias), writing about technology and dreaming up new ways to tell you about all-things tech. An ever-aspiring polymath, Mikah likes to learn new skills and put them to use in his work. He's a podcaster, a graphic designer, a producer, and a bit of a coffee snob.

Before Mobile Nations, Mikah was a senior editor for Newsy for four years. Now he spends his time working out of his home office in mid-Missouri, where his two dogs constantly battle for a spot on his lap.

Lory Gil, Deputy Managing Editor

Lory is a renaissance woman, writing news, reviews, and how-to guides for the tech world across multiple platforms. She also fancies herself a bit of a rock star in her town and spends too much time reading comic books. If she's not typing away at her keyboard, you can probably find her at Disneyland or watching Star Wars (or both).

Cella Lao Rousseau, Photography Editor

Cella Lao Rousseau (pronounced Chell-a, btw) is a social media addict and lover of all things photography, tech, and fun. When she's not writing articles for iMore, this Canadian-Sicilian lipstick lover probably has her nose in a true crime book, is snapping #selfies, or is cuddled up with her obnoxiously loud cat, Luna.

If you're interested in strange new tech, GIFs, emojis, and general ridiculousness, then you and Cella are probably in the same boat.

Rene Ritchie, Apple analyst and tech critic

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. A video producer and personality, he's co-hosted CES Live!, regularly co-hosts MacBreak Weekly for the TWiT network, and his popular series of podcasts, including the iMore show and Debug, have been downloaded over 20 million times.

Based in Montreal, Rene is a former Director of Product Marketing for an analytical database company, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

Mobile Nations

Executive team

Team leads

Product leads

  • David Lundblad, Head of Product
  • Tom Kaminski, Director of Development

iMore in the Spotlight

From time to time mainstream media outlets are gracious enough to talk about iMore, and we're enthused enough to list them here!