Apple made a special edition AirTag to celebrate Japanese New Year

AirTag Year of the Rabbit
(Image credit: Apple)

Apple has unveiled a special edition AirTag to celebrate the Japanese New Year and the Year of the Rabbit.

As reported by Forbes, the special edition AirTag will be available to customers in Japan as part of a two-day promotion. In order to get the special-edition AirTag, which features an emoji or a rabbit, customers will need to purchase an iPhone 13, iPhone 13 mini, iPhone 12, or iPhone SE.

Apple does note that, if you order the iPhone through the Apple Store app, you won't get the AirTag. The special-edition version is also only available for the first 30,000 people who purchase an iPhone that is part of the promotion.

The AirTag isn't the only thing on promotion

In addition to the special-edition AirTag, Apple is offering a ton of gift cards as part of the two-day sales event.

Customers can earn the following gift card amounts with the purchase of the following products:

  • iPhone SE: 8,000 yen
  • Apple Watch SE: 8,000 yen
  • iPad Air: 8,000 yen
  • Apple Pencil (2nd gen): 4,000 yen
  • MacBook Pro: Up to 32,000 yen
  • 24-inch iMac: 24,000 yen
  • AirPods, AirPods Pro, and AirPods Max: Up to 12,000 yen
  • Beats headphones: Up to 8,000 yen
  • Select Apple accessories: Up to 8,000 yen

The promotion will run between January 2nd and January 3rd, 2023. Customers who are interested in the gift cards or the special edition AirTag can visit in order to make a purchase during the promotional period.

Keep in mind that you'll also need to be one of the first 30,000 people to purchase a particular iPhone model in order to get the promotion and since it's linked to iPhone purchases, Apple is likely to run out of stock of the AirTag before the event is over.

Despite that, it's fun to see the company continue to offer a special-edition product to celebrate the event. Apple has offered special-edition AirPods in the past.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.