The AirTag first impressions videos are in, check them out right here

Airtag Stuffed Animal
Airtag Stuffed Animal (Image credit: Apple)

What you need to know

  • The AirTags first impressions videos are rolling out onto YouTube.
  • Pre-orders for the new trackers begin tomorrow.

Apple's AirTags will go up for order tomorrow and anyone still on the fence about placing an order should probably check out some of these videos. YouTubers got their hands on AirTags early and there are a few first impressions videos to check out.

In fact, there are more than a few!

The general consensus seems to be that these little trackers do what they set out to do, although there are some concerns about the way they'll withstand the rough and tumble of living in a bag for a few years. Some AirTags are already beginning to show signs of wear after a day or so of use.

That said, the functionality – making it easier to find lost items – seems to be doing its job. And really, what more do you need from an item tracker?

Check out some of these videos and let us know your thoughts on AirTags.




Rene Ritchie

Sam Sheffer


You'll need an iPhone to make use of AirTags, with iPhone 12 arguably the best iPhone for most people right now.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.