What you need to know
- A Wall Street analyst says Apple TV+ uptake may have been surprisingly low.
- Toni Sacconaghi estimates that fewer than 10% of eligible customers may have taken the year's free trial.
- That would put figures below 10 million subscribers.
Wall Street analyst Toni Sacconaghi has estimated that fewer than 10% of eligible customers may have taken advantage of Apple TV+'s year's free subscription, putting total subscription figures below 10 million.
According to Investor's Business Daily:
Apparently, Sacconaghi's prediction is based on Apple's results for Q1 2020. He believes that Apple has not effectively promoted the video service to its larger user base. He also states that it might be deliberately scaling its promotions to "slowly mitigate the negative accounting impact of its early ramp", and finally, he believes that the service may not be resonating with customers.
The report is in stark contrast to a recent WSJ report, which included estimates that Apple TV+ may have north of 30 million subscribers. As is per usual with these sorts of estimates, the answer is probably somewhere in the middle.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9