What you need to know
- Apple has shared two independent studies on the App Store and its impact on small businesses and developers.
- The App Store is now supporting more than 2.2 million jobs in the United States.
- Small businesses are now said to be earning more than ever via the App Store.
Apple has shared new research that shows the App Store continued to thrive during 2021, supporting more than 2.2 million jobs across the United States. Those jobs include coders, designers, and others. The company also notes that small businesses are now earning more than ever.
In details shared via a new Newsroom post, Apple cites research by Analysis Group that concludes that smaller developers have seen their earnings increase considerably over the last two years. Smaller developers have seen their App Store revenue increase 118% since 2019.
Apple also points out that the App Store has helped create jobs based on information collected by the Progressive Policy Institute. "his research examines how the iOS app economy has helped create millions of jobs — ranging from software development, to sales, to designers, and more," Apple goes on to say.
Thousands of small businesses and developers joined the App Store in 2021, according to research, with almost a full quarter coming from Europe.
This report comes at a time when Apple continues to come under fire for its App Store management, including the cut it takes from developers' earnings. It's also facing multiple antitrust situations around the world as authorities seek to force the company to open the iPhone to third-party app stores and side-loading. Apple would argue that the App Store is one of the best iPhone features that it has to offer and many developers would agree.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.