What you need to know
- Apple has acquired music startup AI Music.
- The service uses artificial intelligence to generate dynamic soundtracks.
- The technology could be used to boost audio features across Apple's products.
Apple has acquired a music startup that could bring some interesting audio features to its product lineup.
As reported by Bloomberg, the company has acquired UK-based called AI Music, a startup that uses artificial intelligence to generate dynamic soundtracks that are tailor-made for the user. According to the report, Apple acquired the company and its twenty-plus employees within the last few weeks.
It's currently unclear what the technology will be used for under Apple. It could find its way into Apple Music, Apple Fitness+, Garageband, Logic, and a whole host of other scenarios that called for music to dynamically change on what the user wants from it.
AI Music is the latest music-related acquisition Apple has recently made. Last year, the company acquired Primephonic, a classical music app that is anticipated to be released as a standalone music app or as a new side of Apple Music.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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