Apple acquires Primephonic, plans to incorporate its classical music into Apple Music and launch new app
What you need to know
- Apple has acquired classical music streaming service Primephonic.
- The company is incorporating the service into Apple Music and launching a dedicated app next year.
- Primephonic will shut down on September 7.
Today, Apple has announced (opens in new tab) that it has acquired Primephonic, a classical music-focused music streaming service. Apple says that it is bringing all of the service's music, playlists, and exclusive audio content to Apple Music over the next few months. The company says that the service will incorporate optimized browsing and search that will help classical music fans find their favorites.
Oliver Schusser, Apple's vice president of Apple Music and Beats, said that the company also plans to offer a "dedicated classical experience" in the form of a new app.
Thomas Steffens, Primephonic's co-founder and CEO, said that the company's goal with joining Apple Music is to "bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience."
According to the press release, Primephonic is no longer available for new subscribers and will shut down on September 7. Apple says that it is providing 6 months of Apple Music for free to existing subscribers and that the dedicated app will launch next year.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
Classical, so like Jefferson Airplane and Strawberry Alarm Clock?
No. Like Beethoven and Bach. I listen to almost no popular music, so Apple Music is of little interest to me unless looking primarily for Opera. Most streaming services are terrible when it comes to classical, so I only buy.