What you need to know
- Apple is to allow third-party payment systems for dating apps.
- Only dating apps in the Dutch App Store will be allowed to use two new developer entitlements.
- Apple will not collect its 30% fee from transactions that take place outside of the App Store.
Apple has announced (opens in new tab) that it is going to allow dating apps in the Dutch App Store to use third-party payment systems. The move comes as Apple tries to comply with orders from the Netherlands Authority for Consumers and Markets (ACM).
The ACM acted after an investigation that kicked off back in 2019 when Match Group — the owner of Tinder — complained about Apple's App Store rules. And while Apple is appealing the ACM's decision to force third-party payments, it still has to comply. At least for now.
Developers will be able to continue to use Apple's own payment system, use a third-party one, and or link people out to a third-party system instead.
Apple, as you can imagine, believes that this will result in a worse experience for customers and is keen to make sure developers are aware of that. Apple wants developers to consider the impact of their actions before making use of the two new entitlements that will make the payment options possible.
Apple has also outlined (opens in new tab) what developers will be giving up if they ditch the App Store payment system — including the fact that all responsibility for any payment issues will fall squarely on the developer's shoulders and not that of Apple.
It remains to be seen how many developers in this one specific category of one specific App Store will make use of these changes, but it will be very interesting to see how things pan out. The eyes of the world will be watching. Multiple authorities around the world are similarly concerned about Apple's App Store payment system and the company's refusal to do exactly what it just did in the Netherlands. Will it be the apocalypse Apple warns of?
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
It’s just outrageous to me that Apple, or any other company for that matter, can be forced to host a revenue-generating product in its store for free. Just really nothing short of outrageous. Imagine you’re Walmart and a government tells you that you now have to sell a product at your own expense and not make a cent off it. Just crazy.
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