John Browett Joins Apple as Senior Vice President of Retail

Apple has appointed John Browett as their new Senior Vice President of Retail. Mr Browett will be leaving his position of CEO of Dixons Retail, Europe's largest specialist electrical retailer.

"Our retail stores are all about customer service, and John shares that commitment like no one else we've met," said Tim Cook, Apple's CEO. "We are thrilled to have him join our team and bring his incredible retail experience to Apple."

Prior to taking the reins of the Dixon Group, Browett also held high positions within Tesco plc and even had the CEO role for Tesco.com. Browett replaces former retail head, Ron Johnson who left Apple in the summer of last year to take the post of CEO at JC Penney.

Full press release below.

John Browett Joins Apple as Senior Vice President of Retail

CUPERTINO, California—January 30, 2012—Apple® today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple's retail strategy and the continued expansion of Apple retail stores around the world.

"Our retail stores are all about customer service, and John shares that commitment like no one else we've met," said Tim Cook, Apple's CEO. "We are thrilled to have him join our team and bring his incredible retail experience to Apple."

Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc including CEO of Tesco.com. Earlier in his career he advised retail and consumer goods clients at Boston Consulting Group. He holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.