What you need to know
- Apple has confirmed it has acquired NextVR.
- The company has been suspected to be behind the acquisition since April.
- Employees are suspected to work on Apple's upcoming smart glasses.
Back in April, it was rumored that Apple was the secret buyer behind an acquisition of NextVR, a live event VR/AR company. According to a new report from Bloomberg, Apple has confirmed that it was behind the purchase.
The AR/VR company's software is currently integrated with popular virtual and augmented reality headsets from brands like Playstation, Oculus, HTC, Microsoft, and Lenovo.
NextVR became available to acquisition because it "failed to secure a Series C round of funding in early 2019, however, which resulted in a 40% staff reduction at the time."
It is currently unclear what exactly the team from NextVR will be working on at Apple, but, with the increasing rumors that the company is working on its own pair of smart glasses, anyone could take an educated guess. The team could also lend their expertise to other AR experiences on the iPhone and iPad.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.