What you need to know
- Apple shipped 108.9 AirPods and Beats headphones in 2020.
- The company also shipped 35.2 million Apple Watches in the year.
Apple continues to dominate the audio and wearables market with AirPods and Apple Watch.
As reported by Canalys, Apple shipped 37.3 million AirPods and Beats headphones in Q4 2020, a feat that equated to a 26.5% share of the market and 26.6% growth when compared to Q4 2019. That Q4 performance caused the company to pass 100 million shipped headphones for 2020.
Canalys Research Analyst Cynthia Chen says that all brands experienced solid growth in 2020 for their audio products, but that it will be increasingly difficult to pull that off going forward.
When it comes to wearables, Apple shipped 14.5 million Apple Watches in Q4 2020, a 49.2% growth year over year. The company shipped a total of 35.2 million watches for the year, but Xiaomi actually shipped more.
Canalys Research Manager Jason Low pointed out that brands must view the space as a long-term strategy in order to build the kinds of devices that consumers will come to expect from the category.
2020 saw a big addition to the AirPods lineup with the release of the AirPods Max, Apple's first self-branded over-the-ear wireless headphones. The company also released the Apple Watch Series 6 and Apple Watch SE in the fall.
Bottom line: AirPods Max provide a luxurious and premium headphone experience that works flawlessly across all of your Apple devices. They sound amazing, the ANC is even better than AirPods Pro, Spatial Audio is out of this world, and the battery lasts through a whole workday. The only bad thing about AirPods Max is that case.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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