Apple cuts price of 27-inch iMac glass upgrade

Imac 27 5k
Imac 27 5k (Image credit: Apple)

What you need to know

  • Apple has reduced the price of the Nano-texture glass option for the 27-inch iMac.
  • The feature is now $300 down from $500.
  • It comes as Apple unveiled a brand new 24-inch iMac at its April event.

Apple has quietly cut the price of the Nano-texture glass option on the 27-inch iMac in the wake of announcing the brand new 2021 iMac.

From MacRumors:

During all the announcements and store updates on Tuesday, Apple quietly reduced the price of optional nano-texture glass on its 27-inch iMac models by $200. The nano-texture glass was originally available on the 27-inch ‌iMac‌ as a $500 upgrade option, but Apple is now offering it at $300, as spotted by Twitter user Antares. The nano-texture option on Apple's Pro Display XDR remains a cool $1,000.

As the report notes the nano-texture option on the iMac reduces reflectivity and glare, giving the iMac's screen a matte look and finish.

This is of course a very minor price tweak for a Mac likely on borrowed time. Apple announced a new 24-inch iMac at its April event yesterday:

Apple today introduced an all-new iMac featuring a much more compact and remarkably thin design, enabled by the M1 chip. The new iMac offers powerful performance in a design that's just 11.5 millimeters thin, with a striking side profile that practically disappears. Available in an array of vibrant colors to match a user's personal style and brighten any space, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colors, delivering a brilliant and vivid viewing experience.

With the total design overhaul, it is only natural to assume Apple is planning a similar shakeup to its larger iMac, likely to include Apple silicon.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9