Apple debuts app trailer videos for the App Store with Clumsy Ninja

Clumsy Ninja, this week's App Store Editors' Choice not only comes with a lot of fun, but with something entirely new - a trailer. Currently live in the UK App Store, but presumably about to spread internationally, if you go through the Editors' Choice banner to Clumsy Ninja's App Store page, you're not only given some brief copy, but an iTunes video that shows off some of the game features.

Videos/trailers have been on both developer and customer wish-lists for a long time, but have been even more in demand since iOS 7 upped the motion stakes with its dynamic interface. Whether videos will remain Editors' Choice only, or whether they'll spread to all App Store listing eventually is uncertain, but that the possibility has become a reality is not only encouraging, but exciting.

So here's the question - would seeing a video for all apps help you better decide which ones you want to download or buy?

Source: App Store via MacStories

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Well it is about time that this came out. I remember when they demoed it on the iPod 5 back in 2012. I though it was supposed to come out shortly after it was demoed too. So much for that. Sent from the iMore App
  • Honestly I would love a trailer video for the app games would help to decide to get it or not Sent from the iMore App
  • Yes, I often search for app demo videos on YouTube.
  • I remember when the App Store for webOS had videos for the apps... :'(
  • I love that feature, it will save me some time.No more checking youtube to have a preview of the gameplay.
  • It would help... but we all know that trailors are setup to show a game or App in the best possible light so a lot of times they are misleading. Sent from the iMore App
  • Maybe - but not with this one... It's crap. It doesn't show anything about the game play and if the soundtrack that is on constant repeat in the video clip is all that plays during the game - I will be avoiding it like the plague.... I think short sharp videos might be good - but this is NOT a good one to be leading off with.... It makes no sense and doesn't give any feel for the game....
  • Interesting. Sent from the iMore App
  • A video trailer in addition to gameplay screenshot would be huge in influencing my purchasing decisions. I'm on a tight budget (by choice) and hate buying an app only to find out afterward it sucks. A video trailer is a compromise to actually allowing trial periods or the ability to "return" an app. Sent from the iMore App
  • Great! This will be helpful Sent from the iMore App
  • It's a neat game, but it's taking too long for me to get through all of the "training". I'm going back to HearthStone now...
  • A feature that has been long since coming. This is certainly a great step in the right direction because now we don't have to leave as much up to the imagination in order to try and picture the app. This a great step and hopefully it will lead to a sort of try before you buy implementation which will really let the top apps shine and the imitators fall flat. Sent from the iMore App
  • I think that videos for all apps in the App Store would be great. I'm not wild about the format of most official trailers (mashed together bits of action dubbed over with actiony music) but a video is worth a thousand screenshots. From watching a trailer in the App Store, I could at least decide if it's worth sniffing around on YouTube for an app review or gameplay demo. Sent from the iMore App
  • Finally! I hope this is a trend they continue. The App Store really needs to come up to speed [here's looking at you store web access; for installs, searching, device management, etc].
  • This is a nice touch! Sent from the iMore App
  • Yes, adding trailers on the AppStore would be a big help in deciding on my purchases especially for games. I usually check for reviews/videos in YouTube for the gameplay to see if an app is worth it.
    So Apple, yes please. Make them a staple in the AppStore. Sent from the iMore App
  • This trailer is not really a good one. No real gameplay etc, which is what I would like to see. And again it's a free to play thingy. I hate all this in app purchase stuff. I'd rather pay 10 or even 20 bucks and really own the game. :( Sent from the iMore App
  • Yes I would like to have a video for all apps. Sent from the iMore App
  • Review redux:
    This is a quaint little game. It's not too heavy on IAP harassment. There's plenary of interaction opportunity. Plus, my kids are loving it right now.
    Well played my ninja friend. Let us continue to train. Sent from the iMore App
  • ... Playing this app burned through 75%+ of my batter in about 90 minutes! (Addicting) Sent from the iMore App
  • Video for apps are good but I do hate them when they are part of free apps games. Some games do have in game videos for different games and man I hate them. But for them to be in the App Store is great. It will give u a live look at what u getting and not just pics on the game. Sent from the iMore App