What you need to know
- Apple has released the video for the song that opened its "Unleashed" event.
- "Start Up" is a song made from 45 years of Apple sounds.
At today's "Unleashed" event, Apple opened the event with a really cool song made from 45 years of Apple sounds. The company paired up with artist and producer A. G. Cook to create the song which is titled "Start Up."
You can check out the video that shows the creation of the song below:
Oddly, it does not appear that the song is available on Apple Music and it is unclear if it will ever be.
At today's event, Apple revealed its new 14-inch and 16-inch MacBook Pro. The new laptops feature the company's new M1 Pro and M1 Max processors, a mini-LED display, all of the ports, MagSafe charging, a notch, and so much more.
It also brought color to its HomePod mini speaker for the first time. The company announced that it will be offering its tiny smart speaker in three new colors: Blue, Orange, and Yellow.
Apple also announced the 3rd generation AirPods. The new AirPods adopt much of the design and features of the AirPods Pro with Adaptive EQ, sweat and water-resistant design, support for Spatial Audio, and wireless charging on its case.
It also unveiled a new subscription tier for Apple Music: the Voice Plan. The new plan, which costs $4.99 per month, is for one user and limits you to only use Siri to access the music you want to play. It has made added as a third option alongside the existing Apple Music plans.
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The 14-inch MacBook Pro (2021) comes with an M1 Pro or M1 Max SoC that's fast, secure, and available with the most memory and storage options. Did we mention that incredible display and that it comes with MagSafe?!
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.