Apple frontrunner alongside Netflix to land 'No Time to Die' as rumors of streaming deal swirl

B25_31842_RC2James Bond (Daniel Craig) and Dr. Madeleine Swann (Léa Seydoux)drive through Matera, Italy in NO TIME TO DIE, a DANJAQ and Metro Goldwyn Mayer Pictures film.Credit: Nicola Dove
B25_31842_RC2James Bond (Daniel Craig) and Dr. Madeleine Swann (Léa Seydoux)drive through Matera, Italy in NO TIME TO DIE, a DANJAQ and Metro Goldwyn Mayer Pictures film.Credit: Nicola Dove (Image credit: MGM)

What you need to know

  • Bond 25 might be making its way to Apple TV+.
  • According to reports, studio MGM is offering 'No Time to Die' to streaming platforms following pressure to make money from the film following a delayed-release.
  • Apple and Netflix are reportedly "at the forefront of offers", and the money involved could be absolutely enormous.

In a Bloomberg report, MGM has reportedly issued a statement saying that it remains committed to a theatrical release and that 'No Time to Die' is "not for sale", however made no mention of a streaming deal or purchasing regional rights. Bloomberg suggests talks were "held" however iMore understands from a source familiar to the negotiations that the talks are still ongoing. A theatrical release would not preclude a streaming deal, and would actually be favored by Apple as it would make the film eligible for awards.

Apple may be a frontrunner in a new bidding war to land No Time to Die for its Apple TV+ streaming platform in what could be one of the biggest streaming deals ever.

First reported by Binged, there are rumors swirling that No Time to Die, the 25th James Bond title starring Daniel Craig, has been offered to streaming platforms for "insane amounts of money".

No Time To Die's box office release was delayed until Easter 2021 as the global pandemic continues to hamper the operation of theaters worldwide. According to Binged, MGM "is under tremendous pressure to sell the film to the highest bidder" with no sign of the current situation coming to an end anytime soon.

A source has separately confirmed to iMore that MGM has indeed offered the film to streaming platforms and that Apple is understood to be a frontrunner in the bidding war, according to a source familiar with the negotiations.

As Binged notes, No Time to Die is one of the most highly anticipated Bond films ever, as it's 25th anniversary of the franchise and the fact that this will be Daniel Craig's last outing as the James Bond.

Apple has already signed a deal with No Time to Die's director Cary Fukunaga for the upcoming Apple TV+ show Masters of Air. Fukunaga will direct the shows first three episodes and join the show's production team.

There is no clear indication of how much the deal could be worth, or whether it might include rights to previous Bond films, however, Binged reports that top streamers are "offering monstrous sums of money."

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9

1 Comment
  • Wait...25th anniversary? Seems older than that. Excited either way!