What you need to know
- Apple CEO Tim Cook has announced a new Racial Equity and Justice Initiative.
- It has a $100 million commitment.
- Cook made the announcement on Twitter alongside a video.
Apple CEO Tim Cook today announced a new Racial Equity and Justice Initiative with a $100 million commitment. The announcement came via Twitter, with Cook sharing a video rather than linking to a statement.
The unfinished work of racial justice and equality call us all to account. Things must change, and Apple's committed to being a force for that change. Today, I'm proud to announce Apple’s Racial Equity and Justice Initiative, with a $100 million commitment. pic.twitter.com/AoYafq2xlpThe unfinished work of racial justice and equality call us all to account. Things must change, and Apple's committed to being a force for that change. Today, I'm proud to announce Apple’s Racial Equity and Justice Initiative, with a $100 million commitment. pic.twitter.com/AoYafq2xlp— Tim Cook (@tim_cook) June 11, 2020June 11, 2020
Cook started out strong in the announcement video, saying that "the unfinished work of racial justice and equality call us all to account, now and always". He went on to say that the initiative will begin in the United States but will, ultimately, extend beyond the country's borders.
Cook said that the initiative will focus on education, criminal justice reform, and economic equality. Apple's Lisa Jackson, Vice President, Environment, Policy and Social Initiatives will be in charge of handling the new project.
The new initiative comes after Cook sent a memo to Apple employees saying that "we must do more" following the death of George Floyd. I'd say that a $100 million commitment is a very good start.
Now, maybe, it's time to take a look at that Apple Leadership page and work on fixing that. Thankfully, Cook did note that the company will be working to improve the diversity within Apple.
Here is a transcript of Tim Cook's announcement on Twitter:
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
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