Apple Music beats Facebook, Instagram, Snapchat and Twitter in 'Brand Intimacy'

How to manage your Apple Music subscription
How to manage your Apple Music subscription (Image credit: iMore)

What you need to know

  • An annual Brand Intimacy study has published its latest findings.
  • They reveal that Apple Music scored higher than Facebook, Instagram, and Snapchat, as well as Twitter.
  • Number one was Spotify, followed by Pinterest.

A newly published annual study into Brand Intimacy has revealed Apple Music scored higher than Facebook, Instagram, Snapchat, and Twitter, but not Spotify.

In a press release MBLM detailed its findings regarding brand intimacy.

What is brand intimacy? I'm glad you asked...

Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love, and is more relevant than ever as brands must alter their roles and relevance during today's challenging times. Top intimate brands in the U.S. continued to significantly outperform the top brands in the Fortune 500 and S&P indices in both revenue and profit over the past 10 years, according to the study.

The release also notes how important apps and social platforms are during the COVID-19 pandemic as resources for disseminating information and keeping people engaged. The 2020 Brand Intimacy report ranks brands not on revenue, functionality or even popularity, but rather how emotionally attached we are to them as people. It surveyed 6,200 consumers in the U.S. Mexico and UAE.

U.S. Top 10 Most Intimate Apps & Social Platforms Brands, According to MBLM's Brand Intimacy 2020 Study

U.S. Top 10 Most Intimate Apps & Social Platforms Brands, According to MBLM’s Brand Intimacy 2020 Study (Image credit: MBLM)

The study, now in its 10th year, revealed that Spotify ranked #1 in the industry followed by Pinterest and Apple Music. The remaining brands in the top 10 for the apps & social platforms industry were: Facebook, Instagram, Pandora, Snapchat, Twitter, Airbnb, Uber, LinkedIn and Venmo.

Brand Intimacy measures six characters, fulfillment, identity, enhancement, ritual, nostalgia and indulgence. Beyond apps and social tools, overall company rankings pegged Apple at third, behind Amazon and Disney and ahead of Ford, Jeep, and Netflix.

You can read the full report here.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9