What you need to know
- Apple Music's Zane Lowe and Oliver Schusser talked to Wired about the future of the service.
- One of the main focuses is on integrating Beats 1 more with Apple Music as a whole, leading to more livestreaming.
- Apple Music also wants to expand live music content and focus on an "artist first" approach.
Apple Music has been on a torrid pace over the last year, reaching the 60 million subscriber mark in the process. But as Apple's original streaming service looks ahead, it has a few new things it wants to do. That much was revealed by Apple Music's Zane Lowe and Oliver Schusser in an in-depth interview with Wired.
One place the transition will start is with the integration of Beats 1 with Apple Music.
Schusser revealed the transition is already underway with the rebranding of some of Apple Music's most popular playlists.
Apple Music will also try to expand upon the live content it already offers.
A big focus of Apple Music's approach is focusing on "artist first."
The entire Wired piece is truly enlightening and worth a read.
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