What you need to know
- Apple Music is joining the industry with a 'Black Out Tuesday' campaign.
- It's part of a wider industry initiative called #TheShowMustBePaused.
- Apple has canceled Beats 1's schedule and is instead streaming a single station celebrating black music.
Apple Music has joined an industry-wide campaign called #TheShowMustBePaused, running a 'Black Out Tuesday' campaign in support of Black Lives Matter.
On Tuesday, June 2nd, Apple Music will observe Black Out Tuesday. We will use this day to reflect and plan actions to support Black artists, Black creators, and Black communities. #TheShowMustBePaused #BlackLivesMatter pic.twitter.com/xkvn31DpYcOn Tuesday, June 2nd, Apple Music will observe Black Out Tuesday. We will use this day to reflect and plan actions to support Black artists, Black creators, and Black communities. #TheShowMustBePaused #BlackLivesMatter pic.twitter.com/xkvn31DpYc— Apple Music (@AppleMusic) June 2, 2020June 2, 2020
The report notes that the takeover doesn't look the same for everyone, however it seems clear that Apple has cancelled its Beats 1 schedule for the day, and is instead directing users to one single streaming station celebrating the best in black music. All user music libraries and the Apple Music search function are working as normal.
A message on the 'For You' page of Apple Music states:
TheShowMustBePaused is an industry-wide initiative created by Jamila Thomas and Brianna Agyemang, the message of the movement states "We will not continue to conduct business as usual without regard for Black lives."
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9