Apple Music observing 'Black Out Tuesday' to support #BlackLivesMatter

Apple Music Blm
Apple Music Blm (Image credit: Apple Music)

What you need to know

  • Apple Music is joining the industry with a 'Black Out Tuesday' campaign.
  • It's part of a wider industry initiative called #TheShowMustBePaused.
  • Apple has canceled Beats 1's schedule and is instead streaming a single station celebrating black music.

Apple Music has joined an industry-wide campaign called #TheShowMustBePaused, running a 'Black Out Tuesday' campaign in support of Black Lives Matter.

As reported by 9to5Mac, Apple Music announced the takeover overnight:

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On Tuesday, June 2nd, Apple Music will observe Black Out Tuesday. We will use this day to reflect and plan actions to support Black artists, Black creators, and Black communities. #TheShowMustBePaused #BlackLivesMatter

9to5Mac notes:

Apple Music has cancelled its usual Beats 1 radio schedule and is instead directing all iOS and macOS users to a single streaming station that celebrates the best in black music.As far as Apple Music is concerned, the service's For You and Radio tabs have been stripped back to focus on a single playlist 'For Us, By Us' featuring black artists.

The report notes that the takeover doesn't look the same for everyone, however it seems clear that Apple has cancelled its Beats 1 schedule for the day, and is instead directing users to one single streaming station celebrating the best in black music. All user music libraries and the Apple Music search function are working as normal.

A message on the 'For You' page of Apple Music states:

In steadfast support of the Black voices that define, music, creativity, and culture, we use ours. This moment calls upon us all to speak and act against racism and injustice of all kinds. We stand in solidarity with Balck communities everywhere.

TheShowMustBePaused is an industry-wide initiative created by Jamila Thomas and Brianna Agyemang, the message of the movement states "We will not continue to conduct business as usual without regard for Black lives."

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9

4 Comments
  • Wanted to buy some music....not seeing how this changes anything. I think this is cheesy political pandering.
  • I think you're racist.
  • I think the motives and desires to contribute was sincere, but it should have been a suggested redirection and not forced "listen together" experience. My concern is how many social ills will require/deserve this same treatment.
  • Black people don't deserve to lose their lives, I think people can live with this for 1 or 2 days