Earlier this week Jana Partners LLC and the California State Teachers' Retirement System, two Apple shareholder groups, posted an open letter to Apple asking for more and better parental controls for iPhone.
From Think Differently About Kids
In regards to parental controls in general, Apple provided me with the following statement:
Apple has offered parental controls since shortly after iPhone launched and has augmented them several times over the years, including offering Guided Access, which locks users into a single app.
Parental Controls: The Ultimate Guide
I love that Apple will be providing more and better parental controls for iPhone and other devices. What the company has done for mobile device management (MDM) and education management shows just how granular and powerful those types of tools can be. Hopefully, Apple can also make them easier and more accessible to parents who aren't also IT administrators as well.
But Apple can only ever provide part of the solution to technology-based problems. Parents have to provide the other. My godkids, for example, have to earn screen time by doing homework, helping out around the house, and working on social and other skills. They have to do a lot of work to get even a short time on an iPhone, iPad, Gameboy, or TV set.
And they're not alone.
We do that all the time. Our kid gets screen time after reading. 30 Mins of reading get her 30 mins of screenWe do that all the time. Our kid gets screen time after reading. 30 Mins of reading get her 30 mins of screen— carolina milanesi (@caro_milanesi) January 9, 2018January 9, 2018
But yes, I can already see that close monitoring is needed with kids and screen time. My wife and I use a pretty heavy hand when it comes to our son using YouTube. He is only allowed to watch certain videos that we approve.But yes, I can already see that close monitoring is needed with kids and screen time. My wife and I use a pretty heavy hand when it comes to our son using YouTube. He is only allowed to watch certain videos that we approve.— Neil Cybart (@neilcybart) January 8, 2018January 8, 2018
Apple can help with what kids can do on Apple devices. Only humans can help with kids not being at those devices to begin with.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.