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Apple offers new App Store marketing tools including a link generator, more

App Store
App Store (Image credit: iMore)

What you need to know

  • Apple has announced some new tools for developers.
  • The new marketing tools are designed to make it easier for developers to share their apps.
  • Short links, embeddable codes, and even QR codes can be generated.

Apple today announced new tools (opens in new tab) that are designed to make it easier than ever for developers to share their apps on social media and websites.

The tools include a new link generator that can not only create short links, but also embeddable code for websites. Links then connect people directly to App Store product pages and can display QR codes and more.

App Store Marketing Tools

App Store Marketing Tools (Image credit: iMore)

Take advantage of new marketing resources to promote your apps around the world. You can now generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. Download localized App Store badges, your app icon, and more.

Developers can begin the process of using the new tools by searching for their apps on Apple's App Store Marketing Tools website.

Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.