Apple places urgent iPad order with LG following surge in demand in Asia
What you need to know
- Apple has placed an increased number of orders with LG.
- It needs iPads, and fast, to cope with surging demand in Asia.
- LG will supply LCD panels to help Apple cope with a surge in demand.
Apple has placed an urgent order with LG for LCD iPad panels, to help it cope with surging demand in Asia.
As reported by Business Korea, Apple has recently asked for LG to produce LCD panels for the iPad, and fast. Production lines are expected to be "full throttle" by June. Apple had previously cut Q2 orders in anticipation of a lull in market demand due to COVID-19. As the report notes, however, demand has actually surged in Asia as people turn to remote learning, working and communication:
The request is highly unusual, as manufacturers normally get orders three months in advance in order to begin sourcing raw materials and supplies. The expedited order highlights just how much demand has increased beyond expectation.
Commenters note that LG will be keen to fulfill Apple's order so as not to lose business to its rivals BOE and Sharp, who also supply Apple with iPad panels.
LG also successfully secured a chunk of orders for the iPhone 12 lineup, and will supply display panels to Apple alongside Samsung.
The news will come as welcome to LG, which posted an operating loss of $290 million in Q1 of 2020.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9