Apple releases new MacBook Pro commercial, Colors

Apple has released a new commercial to show off their new 13-inch MacBook Pro with Retina display. It uses the trademark "start sideways to show how thin it is, then rotate slowly to center to show how stunning the Retina display is." The tagline is "for the pro in all of us."

Aperture is shown off (three times), as well as Safari, iTunes in CoverFlow mode, and Mail. All in full screen, of course. The ad looks solid. Short, to the point, and highlighting the two biggest differentiators between the new generation of MacBooks and the competition -- thinness and Retina display.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.