Apple reportedly asks suppliers for 90 million iPhone 13 units before year's end

iPhone 11 Pro
iPhone 11 Pro (Image credit: Rene Ritchie/iMore)

What you need to know

  • Apple has reportedly asked suppliers to get 90 million new iPhones ready before the end of 2021.
  • The normal order of 75 million iPhones has been increased due to expected high demand.

Apple has reportedly told its suppliers to prepare to deliver 90 million iPhone 13 units before the end of 2021 — an increase of 20% on the usual order of 75 million.

A new Bloomberg report claims that Apple has asked for the increased number of units because it believes that there will be huge demand for new iPhones in an increasingly post-COVID world. This is also the first iPhone to launch with 5G that won't have its launch restricted by COVID-19 measures at retail, too.

The Cupertino, California-based tech giant has maintained a consistent level in recent years of roughly 75 million units for the initial run from a device's launch through the end of the year. The upgraded forecast for 2021 would suggest the company anticipates its first iPhone launch since the rollout of Covid-19 vaccines will unlock additional demand. The next iPhones will be Apple's second with 5G, a key enticement pushing users to upgrade.

The new iPhone 13 lineup is expected to largely follow the same format as the outgoing iPhone 12 model, but with some feature improvements across the board. New camera improvements are expected throughout, while a new 120Hz ProMotion display will reportedly come to the iPhone 13 Pro and iPhone 13 Pro Max products. That high refresh rate will allow for smoother scrolling and on-screen animations, while the screen will also be able to conserve power by reducing the rate at which it refreshes.

Apple is expected to announce the new iPhones this coming September. That doesn't mean there aren't some iPhone 12 deals to be had, though. There's still time to bag a bargain.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.