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Apple retail sign from 1978 hits auction starting at $20,000

Retail Hero Sign
Retail Hero Sign (Image credit: Nate D Sanders)

What you need to know

  • An amazing Apple Computer Inc. retail sign has just hit auction.
  • The 4 x 5 foot acrylic is one of Apple's earliest retail signs.
  • The bidding starts at $20,000.

A rare original Apple Computer Inc. retail sign has just gone up for auction starting at $20,000.

As listed by Nate D Sanders:

Original Apple Computer Inc. sign, circa 1978, displaying the famous rainbow apple logo. Large sign measuring over 4' x 5' is one of the earliest Apple retail signs, displayed by an authorized reseller who learned about Apple by attending a computer conference in 1976. Acrylic sign in metal frame measures 48.5'' x 60.5''. A few surface marks, and some yellowing to background, but rainbow colors remain bright. Overall very good condition.

As mentioned, this sign is not from an actual Apple store, but rather an authorized reseller, it's acrylic set in a metal frame and is described in "Overall very good condition".

There are currently no bids on the item at the time of writing, but the minimum bid on this item is $20,000, and bidding will continue for the next two-and-a-half days.

Recently, an ultra-rare Apple-1 computer sold at auction for over $450,000. Whilst that's not the most expensive Apple-1 auction ever ($900,000), its still more than the price of 8 Mac Pro Computers, an astonishing figure. That particular lot came fully working with an Apple Cassette Interface, terminal keyboard kit, a period monitor complete with wooden display case, power supply, TV modulator and copies of the operation manual. It was thought to be one of only 200 computers made by Steve Wozniak, and one of only 175 that were ever sold. It was also featured on History Channel's Pawn Stars.

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.