Apple reveals working from home helped inspire Studio Display

Apple Mac Studio Studio Display Lifestyle 01
Apple Mac Studio Studio Display Lifestyle 01 (Image credit: Apple)

What you need to know

  • Apple's new Studio Display came out earlier this month.
  • Apple says its new display was fuelled in part by a shift to working from home.
  • The company says that people are working from home more and want "a big beautiful display on their desk."

Apple says that the company's new 5K 27-inch Studio Display was designed in part in response to a drastic shift in computing that has left people working from home more.

The revelation came in an interview with GQ regarding the new Studio Display and the Mac Studio, from the piece:

If the Mac Studio represents a certain form of wish fulfillment for long-time Apple users – a more flexible desktop than the iMac at a more attainable price than the Mac Pro – then the Studio Display is a totally different proposition. As the company's first sub-£4,000 monitor to be made in the past decade, its sheer existence is a result of how dramatically computing has changed of late. Just a few years ago, Apple's answer to hybrid working was basically the iPad Pro.

Apple's senior product marketing manager Colleen Novielli said "Before, many people were happy with their notebook experience, because they had a desktop at work and would only work for a little bit at home. Now people want a big beautiful display on their desk."

The company also revealed that its new Studio Display uses special force canceling reverse technology in its six-speaker surround sound system, in order to stop the display from vibrating under the power of its speakers.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9