What you need to know
- Apple Music and Spatial Audio have been a match made in heaven since the feature arrived last year.
- Apple says that more than half of Apple Music subscribers have tried Spatial Audio.
Apple says that people enjoy Spatial Audio so much that they're listening more. The company continues to try to give them songs to listen to as well, quadrupling the number of Spatial Audio songs available on Apple Music since September.
According to a Billboard report, the majority of Apple Music listeners have Spatial Audio for a spin with the number of listeners increasing 50% since September. The number of Spatial Audio-enabled songs in the Apple Music charts also highlights how popular the feature is, according to the report.
The offering of Spatial Audio has been enough to help Apple Music set itself apart from the competition, something that's vital considering the fact everyone has the same catalog of songs that they can offer to music fans.
Apple Music launched Spatial Audio last year and has since been trying to get everyone on board — and not just listeners.
On the subject of lossless audio, Apple also says that while many in the music industry focus on it, Apple Music needed something that was more mainstream. And Spatial Audio was the answer.
The lengthy Deadline report is well worth reading if you're at all interested in Spatial Audio and how Apple believes it's changing the world of streaming music.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.