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Apple shows off macro videography in a stunning new Instagram video

Iphone 13 Pro Sierra Blue Hero
Iphone 13 Pro Sierra Blue Hero (Image credit: Christine Romero-Chan / iMore)

What you need to know

  • Apple has shared a stunning video of a caterpillar turning into a butterfly.
  • The amazing video was captured using an iPhone and the new macro mode.

Apple has shared a stunning video to Instagram that shows a caterpillar turning into a butterfly — and it was all #ShotoniPhone.

Posted to the Apple Instagram page but captured by @the.butterfly.guy, the video is something that wouldn't have been possible on older iPhones And while it isn't expressly said which iPhone was used, it has to have been an iPhone 13 Pro or iPhone 13 Pro Max — they're the only two devices that support the new macro mode.

Shooting macro photography allows you to get incredibly close to your subject, revealing details you would never notice with the naked eye. Insects are not always cooperative when attempting to film or photograph them. It has taken a lot of practice to learn how to get the perfect shot.

Check it out and prepare to be amazed.

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A photo posted by on

While most of the macro mode attention has revolved around photos, it's fair to say that videographers can get plenty of mileage out of that new mode as well.

Photographers have already suggested that the new macro mode makes Apple's 2021 flagship the best iPhone ever produced for people who take photos and videos with their phones. This latest example will surely convince anyone who was on the fence about the capabilites that new macro mode offers up.

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.