What you need to know
- Deutsche Bank says they see a 30% upside in Apple stock over the next 12 months.
- Sidney Ho says that 5G smartphones like iPhone 12 haven't significantly changed the length of smartphone ownership.
- The report also says Apple store traffic is around 40-50% of pre-pandemic levels.
A new report says that Deutsche Bank expects a 30% upside in Apple's share price over the next 12 months.
According to Ho, the introduction of 5G into the iPhone 12, one of the best iPhones in recent memory, does not seem to have "significantly changed" the length of smartphone ownership. Ho does however expect the refresh cycle will accelerate once there is more 5G infrastructure.
According to the report, 57% of current iPhone users plan to get the latest model with their next purchase, just less than the 59% from December 2019, with most favoring the mid-range 128GB storage option.
Ho says that talk of an Apple Car doesn't seem to have many heads turning, with only 33% of customers surveyed interested and 68% confirming they wouldn't buy a first-generation model.
When it comes to the pandemic, Ho says Apple store traffic "bottomed out in the spring of 2020", but has since improved and is now at around "40-50% of the volume seen pre-pandemic."
Combined, Ho gave a bullish target share price of $160, up on the most recent close of $123.99. Ho also says that investors should be looking at an upside of around 30% on any investment returns over the next 12 months.
As the report notes, most analysts feel the same way:
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9