Apple tells suppliers iPhone 13 demand is weakening

Apple Iphone Ipad Availability Beijing Iphone 13 Pro Close Up
Apple Iphone Ipad Availability Beijing Iphone 13 Pro Close Up (Image credit: Apple)

What you need to know

  • A new report says Apple has warned suppliers that demand for the iPhone 13 is slowing down.
  • The company reportedly told component suppliers demand is weakening.
  • The report suggests that this is because some consumers have given up trying to get hold of one.

A new report claims Apple component suppliers have been told that demand for its best iPhone, the iPhone 13, is weakening as consumers give up on trying to get one.

According to Bloomberg:

Apple Inc., suffering from a global supply crunch, is now confronting a different problem: slowing demand. The company has told its component suppliers that demand for the iPhone 13 lineup has weakened, people familiar with the matter said, signaling that some consumers have decided against trying to get the hard-to-find item.

Apple has reportedly told some component makers that that orders may not materialize despite cutting iPhone 13 production by up to 10 million units previously because of chip shortages. The report states:

But the hope was to make up much of that shortfall next year when supply is expected to improve. The company is now informing its vendors that those orders may not materialize, according to the people, who asked not to be identified because the discussions are private.

Apple has struggled to keep up with iPhone 13 demand since its launch, even diverting some parts and components meant for iPad production to the iPhone to try and keep up. Apple lost out on some $6 billion in Q4 2021 earnings because of supply constraints and warned that number may be even higher in the holiday quarter.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9

1 Comment
  • Sources for all that is what or who?
    Apple's response to these kinds of stories for years is that no one outside the company is sufficiently familiar with the full group of suppliers to make claims like Bloomberg's.
    And given the quality of mainstream journalism, I'm skeptical til sufficient sourcing or documentation is produced.