Apple tells suppliers iPhone 13 demand is weakening
What you need to know
- A new report says Apple has warned suppliers that demand for the iPhone 13 is slowing down.
- The company reportedly told component suppliers demand is weakening.
- The report suggests that this is because some consumers have given up trying to get hold of one.
A new report claims Apple component suppliers have been told that demand for its best iPhone, the iPhone 13, is weakening as consumers give up on trying to get one.
According to Bloomberg:
Apple has reportedly told some component makers that that orders may not materialize despite cutting iPhone 13 production by up to 10 million units previously because of chip shortages. The report states:
Apple has struggled to keep up with iPhone 13 demand since its launch, even diverting some parts and components meant for iPad production to the iPhone to try and keep up. Apple lost out on some $6 billion in Q4 2021 earnings because of supply constraints and warned that number may be even higher in the holiday quarter.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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