Apple trademarks its spaceship headquarters for augmented reality tours

Apple Park
Apple Park (Image credit: Apple)

What you need to know

  • Apple has trademarked its headquarters.
  • The company has filed a trademark application for Apple Park with the USPTO.
  • It says it wants to conduct augmented reality tours of its headquarters.

Apple appears to have filed a figurative trademark for its Apple Park headquarters for the purposes of conducting augmented reality tours of the premises.

As noted by Patently Apple:

Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California. It was opened to employees in April 2017. Apple has now filed for the "figurative" trademark for Apple Park as presented further below in our report. Interestingly Apple's trademark classification uniquely covers "conducting tours of corporate headquarters by means of augmented reality."

Apple states the trademark is for the purposes of education, training, computer education, computer software, consumer electronics, and "conducting tours of corporate headquarters by means of augmented reality."

The news comes as rumors continue to swirl of an impending Apple VR headset that the company may announce later this year.

According to multiple reports, Apple is developing a mixed reality headset capable of both AR and VR. Noted insider Ming-Chi Kuo tipped the headset for a launch in late 2022 and power akin to that of Apple's M1 Mac chip. Other reports claim the headset could have two 8K displays and an eye-watering $3,000 price tag. Mark Gurman has previously stated that it will cost much more than current competing headsets in the $300-$900 range.

Apple's new trademark could indicate plans to let customers tour its campus as part of the Apple AR/VR experience, or it could indicate a new reality experience the company is hoping to launch on-site at its Apple Park Campus.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9