What you need to know
- Variety has published an interview with Jamie Erlicht and Zack Van Amburg.
- The former Sony Execs are Apple's TV+ chiefs.
- In the interview, they say that the user interface of TV+ will change the way the consumer watches video.
An interview with Jamie Erlicht and Zack Van Amburg published today has given us a sneak peek into the minds of Apple's two TV+ execs just days before the launch of Apple's brand new streaming service.
The interview covers many topics from their early days in Cupertino, to Apple's ethos of innovation, and Apple TV+'s content. Van Amburg described how Apple TV+ has been more than two years in the making:
The report notes how when the two joined Apple, they no longer found themselves bound by the shackles of Hollywood:
Both spoke about how they spent a lot of time at Cupertino trying to work out how they would make Apple TV+ fit with everything else at Apple. Speaking about the brand they hope to build with Apple TV+ Van Amburg said:
Perhaps the most exciting thing to come out of the interview, is Erlicht's claim that Apple TV+'s user interface is "a real experience:"
Looking ahead Van Amburg described Nov.1 not as a finish line to their work, but the start line.
Apple TV+ will launch on November 1, starting at just $4.99. It's content can be viewed on iPhone, iPad, iPod, Mac, Apple TV and online at tv.apple.com. (opens in new tab) Or if you purchase any of those devices you'll get a year's subscription absolutely free, one per-family sharing group.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
Not if the reviews I'm reading are accurate. The one at Ars Technica on the "more expensive than Game of Thrones" show See is particularly worrying. If you want to have background noise on a lazy weekend is hardly a recommendation that would lead me to watching. And the morning show series with Steve Carrell, Reese Witherspoon, and what's-her-name from Friends? Supposedly a massive flop. I'm sure "For All Mankind" and some of the others (Snoopy in Space!) are going to make $5 a month a no-brainer. But with grandkids? Disney is going to be first in line for my subscription money.
Apple has never really been one for providing cheap products/services, they will try to make their interface, content and features the best to get your money, but it's still early days for Apple TV+, there will be a lot of improvements to come
Pretty meh so far, but thanks for the first year free with the new iPhone.
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