Apple will donate $1 from Apple Pay sales to the WWF through Earth Day

Apple Store Fifth Avenue New York
Apple Store Fifth Avenue New York (Image credit: Apple)

What you need to know

  • Apple will give $1 to the WWF for every transaction that takes place via Apple Pay.
  • All Apple Pay transactions in the Apple Store, via the Apple Store app, and in the online Apple Store will be included.
  • The donations will run from now through Earth Day on April 22.

Apple has emailed customers to say that every time they buy something using Apple Pay via an Apple Store, on the Apple website, or via the Apple Store app, $1 will be donated to the World Wildlife Fund (WWF). The donations begin now and will run through April 22 which so happens to be Earth Day.

This isn't the first time that Apple has made donations of this kind to the WWF and it will surely not be the last.

For 60 years, World Wildlife Fund has worked to conserve nature and reduce the most pressing threats to the diversity of life on Earth. Connecting cutting-edge conservation science with the collective power of its partners in the field, World Wildlife Fund strives to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.

While this news is unlikely to make anyone rush out to buy something just to donate a dollar, Apple will no doubt process a ton of transactions regardless — generating a sizeable sum for the WWF.

Apple is also running an Apple Watch Activity Challenge specific to Earth Day, something that can be completed by taking part in a 30-minute workout on the same day. That'll cover normal workouts, as well as those via Apple Fitness+ and, will hopefully inspire people to move a little more on April 22. Maybe you could take a light jog down to your local Apple Store to buy that new MacBook Air you've been promising yourself?

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.