Amazon Prime Day dates are confirmed — but the deals have already started

Amazon Prime Day 2023
(Image credit: Amazon)

Amazon has officially announced that its famous Prime Day sale will take place on July 11-12, 2023. 

"The countdown has begun to Amazon’s Prime Day event," the company stated in a press release. 

From 00.01 am, July 11, until 11.59 pm on June 12, Amazon will host 48 hours of sales exclusive to Amazon Prime members, but some of the deals have already started. Amazon says the event this year will feature "more personalized Prime Day deal categories than ever before", including deals related to your views and 4+ star deals. 

Amazon Prime Day deals you can already buy

Right now, members can already get 60% off a wide range of movies and TV shows including Top Gun: Maverick. There's a deal on Amazon Music Unlimited (four months free), and early sales on Amazon devices like the Echo Pop, Fire TV Stick 4K, and more. 

Kindle Unlimited is also offering three months for free, and a slew of exciting free titles through Prime Gaming. 

There are some big early savings to be had on some great hardware. 

Stay tuned to iMore for all the latest Amazon Prime Day deals on Apple hardware including Macs, iPads, AirPods, Apple Watch, and more.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9