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Apple can hit $3 trillion value, but not because of iPhone

tim Cook on stage
(Image credit: Apple)

A new report this week says that Apple can once again achieve a $3 trillion market valuation thanks to its strong services and "lifetime value", rather than products like the iPhone. 

AAPl's market cap briefly touched $3 trillion at the turn of this year. However, it has fallen considerably since in the face of global economic headwinds. According to one analyst, Apple can fight its way back to this milestone, but not because of products like its best iPhones and iPads, but rather thanks to services. 

As reported by Bloomberg, comments this week from Morgan Stanley suggest that even though Apple is still viewed by the market as a hardware company, Apple's new "lifetime value" approach and recurring revenue from services like Apple Music and Apple Arcade could give its share price long-term upside of over $200 (it currently trades at $153), and push it over the $3 trillion line. 

Are Apple shares on the up?

The report notes comments from MS analysts including Erik Woodring who stated "the Apple business model is shifting from one that maximizes hardware shipment growth to one that maximizes installed base monetization" and claims Apple's focus on service revenue and installed user base over iPhone sales numbers is a key testament to this. 

The report says that Woodring continues to rate Apple as overweight, thanks in part to a future model that assumes Apple users will spend $2 per day on products and services, something that's already happening in the U.S.

Apple will unveil its Q3 earnings at a call next week, but even the Cupertino giant isn't immune to economic pressure. This week it was reported that Apple is planning to cut budget growth and freeze hiring in some departments in 2023 in anticipation of a potential economic downturn. 

With the summer at its height, we're drawing close to Apple's usual swathe of fall product launches including a new iPhone 14 and Apple Watch Series 8, as well as a haul of new Macs and iPads. Expect these to also play into Apple's performance.


Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.