Apple isn't buying Disney no matter how much we might want it to

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The returning CEO, Bob Iger, has confirmed that Apple isn't buying or merging with Disney.

The idea of Apple buying Disney isn't a new one, and it's something that has come up time and again. Steve Jobs was famously on the Disney board for years, with the two companies having what could perhaps be described as a special relationship.

However, speaking at a town hall at Disney's Burbank HQ, Iger said that any involvement with Apple was "pure speculation."

No deal

Deadline (opens in new tab) reports that Apple's largest buyout remains its $3 billion purchase of Beats in 2014. The company has since bought smaller companies but has shown little appetite to get involved in anything the size of what would be required to pick up Disney. The report also notes that "Disney's traditional holdings would likely be unattractive to a large-scale tech firm."

However, it is thought that Iger was recently brought back to take over at Disney to find a suitable buyer, something that hasn't been confirmed. Picking up Disney would undoubtedly give Apple access to a vast content catalog, which it couldn't buy anywhere else. In addition, Disney owns Pixar, while the Star Wars franchise alone would potentially make the buyout worth considering.

The Disney Plus would presumably be part of the deal, a service that currently competes with Apple's own Apple TV Plus streaming offering.

If Disney isn't being sold to Apple, could it look to expand by buying other companies itself? Deadline reports not, saying that "the man who bought Pixar, Marvel, Lucasfilm, and Fox for Disney during his last stint as CEO also noted that the House of Mouse wasn't looking to make any more big-ticket acquisitions any time soon."

Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.