This future Apple Watch could have a better display than most TVs

Apple Watch Ultra in snow
(Image credit: Apple)

Samsung and LG's days of being the go-to companies for Apple displays may be numbered.

As reported by Bloomberg's Mark Gurman, Apple is planning to start building its own in-house displays for its mobile devices like the iPhone and Apple Watch as soon as 2024. According to the report, the Apple Watch may be the first of the company's devices to make a switch to the first Apple-built display.

The report says that Apple is planning to swap out the display in the highest-end Apple Watches, likely the Apple Watch Ultra, "by the end of next year, according to people with knowledge of the matter." Gurman says that the display coming to the next Apple Watch Ultra will change from OLED technology, which is currently used, to microLED technology.

According to the report, "Apple’s project is being led by Wei Chen, who runs Apple’s display technology group within Johny Srouji’s Hardware Technologies division." Testing of a microLED display for the Apple Watch Ultra has reportedly already begun.

The reporter says that "Apple plans to eventually bring the displays to other devices, including the iPhone," but did not provide any sense of a timeline for the switch as he did for the Apple Watch Ultra. So, it does not sound like that will be a feature we can expect for the iPhone 15 lineup.

What's the benefit of microLED?

According to those familiar with the work, changing the Apple Watch Ultra over from OLED to microLED will "offer brighter, more vibrant colors and the ability to be better seen at an angle. The displays make content appear like it’s painted on top of the glass."

While the plan is currently to start the transition with the next generation of the Apple Watch Ultra in 2024, those who have details of the project did note that the transition could be pushed back until 2025.

The promises seem interesting so, if Apple can pull it off, such a change sounds like a worthy one — as long as those microLED displays can still achieve the deep blacks and contrast currently, and sometimes exclusively, offered by OLED. We can't sacrifice that...right?

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.