Apple makes some of the best hardware and software on the planet. If you're looking for a phone, iPhones are incredibly easy to recommend, while anyone on the hunt for a laptop can do no wrong picking up a MacBook.
The same goes for the Apple Watch, iPad and AirPods. But that quality often comes at a high asking price. Apple prides itself on being a premium-level brand, and that comes with premium price tags to match.
However, if you're willing to skip on the Apple branding and look outside the ecosystem of Apple devices, there are often great products to enjoy from Apple's rivals. If you're looking to save a few bucks, try one of the alternatives below from the Amazon Prime Big Deal Days sale — you might be pleasantly surprised.
Looking to save money with some pre-Black Friday tech deals? Amazon is holding a second 'Prime Day' style shopping event called Prime Big Deal Days across October 10 — 11. With savings to be had on Apple gear including iPads, MacBooks and Apple Watches, don't miss it! We'll be rounding up the best offers right here — and picking the most affordable alternative options to Apple's top tier gear from its sale below.
Cheap iPad alternatives
Amazon Fire 7 tablet (16GB) | was
$49.99 now $39.99 at Amazon
Amazon's most affordable Fire tablet deal is the Amazon Fire 7, which is down to just $39.99. That's the lowest price it has ever been. While its app selection, OS and build quality leave something to be desired, Amazon Alexa's hands-free control and overall value is hard to beat.
Amazon Fire HD 10 tablet | was
$189.99 now $89.99 at Amazon
Another lowest-ever price, this time for the Amazon Fire HD 10. Despite the name, it's actually Amazon's 11-inch slate, making it more of a rival to the iPad Air. A good-sized screen then, and a great browsing, reading, or viewing experience if you're invested in Amazon's Prime services.
Amazon Kindle Scribe | was
$339.99 now $264.99 at Amazon
Here's a great one if you've been eying up an iPad Pro and Apple Pencil, a $75 discount on the Kindle Scribe is an enticing offer. If all you care about is reading books and writing notes, this is actually arguably a better experience than Apple's much more expensive alternative.
UK iPad alternative deals
Lenovo Chromebook Duet 3 | was
£232.65 now £189.99 at Amazon
If you're hoping to pair an iPad with a keyboard, perhaps a touchscreen Chromebook alternative might tickle your fancy. A 2-in-1 tablet and keyboard combo, this Lenovo option is great for budget productivity. All day battery life will keep you away from the wall outlet, too.
Kindle Oasis | was
£229.99 now £179.99 at Amazon
If all you want is to read books, you'd actually be better off buying a Kindle eBook reader rather than an iPad tablet. Cheaper, smaller, with better battery life and a more comfortably-readable screen, it's more limited in its capabilities, but excels in its reading speciality.
Still want an iPad? Try these sales...
iPad Pro 12.9-inch | Was
$1099 $1049 at Amazon
$50 off the iPad Pro 12.9-inch might not seem like much, but it’s a nice discount if you were already thinking of buying one. There have been bigger discounts on this iPad, but now the Big Deal Days event has started, further reductions look unlikely.
Cheap MacBook alternatives
Acer Nitro 17 | was
$1199.99 now $969 at Amazon
We all know MacBooks still struggle when it comes to gaming, so a super deal on Acer's latest Nitro 17 gaming laptop, which features an Nvidia RTX 4050 GPU, Ryzen 7 7735HS CPU, and 1TB of storage, might be exactly what a game-hungry laptop buyer is after. A large 17.3-inch display with 1080p resolution and fast 165Hz refresh rate, it's got enough in its guts to play AAA games without breaking a sweat.
UK MacBook alternative deals
Acer Aspire Vero | was
£699.99 now £469.99 at Amazon
This one makes for a good alternative to buying an older-generation MacBook Air if that's as far as your budget can stretch. A value mid-range laptop for those who need an all-around device on a decent budget, it's making use of an Intel i5 processor, 16GB of RAM and a large 512GB SSD. Those equivalent specs cost a lot more on the Apple side of the fence.
Still want a MacBook? Try these bargains...
Cheap AirPods alternatives
Beats Studio Buds | was
$149.99 now $89.99 at Amazon
OK, we're cheating a little bit here as Apple of course owns the Beats brand. But this is the cheapest the Studio Buds have ever been. And while they're not quite a match for AirPods Pro when it comes to sound quality, the Apple link means lots of smart features like quick device pairing carries over to these Beats alternatives.
Sennheiser Momentum Earbuds 3| was
$279 now $149 at Amazon
Available in more colors than AirPods Pro and with many of the same features, the Sennheiser Momentum wireless earbuds have plenty to offer. That includes a 28-hour battery, wireless charging, and, of course, colors! Perfect for those who don't like boring white AirPods.
Sennheiser CX Plus| was
$179 now $119 at Amazon
The premium option
The special edition of the CX Plus is a rather fetching matte black version of the already excellent CX Plus earbuds. Known for sound quality, Sennheiser put its all into the CX Plus, with some top-of-the-shelf features for less than other, more expensive earbuds. This $60 saving is nothing to sniff at either.
Price check: Not available at B&H Photo | Not available at Best Buy
UK AirPods alternatives
Sony WF-C500: was
£90 now £48.99 at Amazon
The cheapest Sony's WF-C500 has ever been, Sony has a well-earned reputation for creating superb-sounding headphones, and that carries over to this product. AirPods Pro have better noise-canceling and integration with Apple's wider ecosystem, but standard AirPods don't come close to sounding as good as these at this price.
Still want AirPods? Try these deals...
Airpods 2nd Generation | was
$129 now $99 at Amazon
The go-to AirPods for anyone wanting a pair of wireless buds without anything extra. We’ve seen these earbuds at a slightly lower price, but if you’re in the market for a new set, then saving $30 is not a deal to pass up on. Hopefully, we’ll see these AirPods drop to $79 on Black Friday.
Cheap Apple Watch alternatives
Fitbit Inspire 2 | was
$79.95 now $59.95 at Amazon
Apple Watch can do almost anything these days, but what if you're just after a cheap way to encourage a healthier lifestyle? Tracking your steps, heart rate, sleep quality, and calories burned, Fitbit Inspire 2 is well worth a look at this price point. It comes with a year's worth of Fitbit Premium, too, the health tracking service, adding more value to an already great deal.
Samsung Galaxy Watch 5 | was
£319 now £216.99 at Amazon
If you're after an Apple Watch alternative, the only device that really comes close these days is Samsung's Galaxy Watch range. With its attractive round screen and solid integration with Apple hardware (of course, not as good as Galaxy-to-Galaxy integration, or Apple-to-Apple, but better than you'd imagine), it makes for a solid fitness-tracking timepiece. Battery life could be better though.
Garmin Forerunner 745| was
$399.99 now $279.99 at Amazon
Watch this watch
The Garmin Forerunner 745 is an excellent choice for any runner due to its battery life, on-device workouts, and, with a $120 reduction, it's one of the best deals out there this Prime Day. Many dedicated runners pick Garmin devices up as standard over the Apple Watch.
Price Check: Best Buy not available| B&H not available
UK Apple Watch alternative deals
Fitbit Versa 3: was
£199.99 now £129 at Amazon
Fitbit Versa 3 may be a last-generation device, but it's still worth considering at this price. Including a 6-month Fitbit Premium membership and wider app syncing support, so you can enjoy music and podcasts on the go, it's a good value alternative.
Still want an Apple Watch? Try these offers...
Apple Watch SE 2 44mm | $229 at Amazon
The Apple Watch SE has seen some upgrades over the previous model, including a new brighter screen and improved battery life. There's also a 'Low Power Mode feature which should help your battery last even longer. This 44mm model is now at its lowest-ever Amazon sale price of $229.
Great Apple deals at a glance
- MacBook Pro 13-inch
$1499$1049 at Amazon
- MacBook Air M1
$999$749 at Amazon
- Airpods 2nd Generation
$129$99 at Amazon
- Airpods 3rd Generation
$169$149 at Amazon
- iPhone 15
$749$649 at Best Buy
- iPhone 13
$729$629 at Best Buy
- Apple Watch Series 8 (GPS)
$399$319 at Amazon
- Apple Watch Series 8 (Cellular)
$499$325 at Amazon
- iPad Air
$599$499 at Amazon
- iPad mini
$499$469 at Amazon
Is it worth trying Apple alternatives?
So, real talk — you're reading a website dedicated to Apple technology. We're Apple fans through and through on iMore, and the team, for the most part, spends most of its time living with, working with and entertaining itself with Apple products. There's no better tablet in the world than the iPad, no better smart watch than the Apple Watch, and the iPhone blows away all smartphone competition.
But Apple's rivals are getting more competitive with every passing year — Android accessibility is improving, Windows laptop build quality can finally be called premium in some cases, and there's a huge variety of fitness trackers for all sports, fitness levels and wallet sizes to cater to.
And there's no denying that Apple products come at a high cost to your wallet. You get what you pay for, but you pay a lot. With tough economic times hitting everyone hard there's no shame in looking outside Apple's line-up this year — especially if you're already mixing and matching products from many different brands.
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Gerald Lynch is the Editor-in-Chief of iMore, keeping careful watch over the site's editorial output and commercial campaigns, ensuring iMore delivers the in-depth, accurate and timely Apple content its readership deservedly expects. You'll never see him without his iPad Pro, and he loves gaming sessions with his buddies via Apple Arcade on his iPhone 14 Pro, but don't expect him to play with you at home unless your Apple TV is hooked up to a 4K HDR screen and a 7.1 surround system.
Living in London in the UK, Gerald was previously Editor of Gizmodo UK, and Executive Editor of TechRadar, and has covered international trade shows including Apple's WWDC, MWC, CES and IFA. If it has an acronym and an app, he's probably been there, on the front lines reporting on the latest tech innovations. Gerald is also a contributing tech pundit for BBC Radio and has written for various other publications, including T3 magazine, GamesRadar, Space.com, Real Homes, MacFormat, music bible DIY, Tech Digest, TopTenReviews, Mirror.co.uk, Brandish, Kotaku, Shiny Shiny and Lifehacker. Gerald is also the author of 'Get Technology: Upgrade Your Future', published by Aurum Press, and also holds a Guinness world record on Tetris. For real.