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London Apple Store sites set to add posh new Knightsbridge location

New apple Brompton road storefront
(Image credit: Apple)

Apple has this week announced that it will open a new store on London's iconic Brompton Road in Knightsbridge. 

The store will occupy number 17-27, just a stone’s throw from the iconic Harrods store.

In a release this week Apple stated “Our newest store on London’s iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore. It’s a place where your boldest ideas can bloom, and we’re here to help them grow.”

 Bricks and Mortar

 The store will open on July 28 and Apple is hosting a weekend of special Today at Apple sessions including art, music, and fitness slots, and a “fantastical AR realm”:

Join us from 28–31 July as we celebrate the opening of Apple Brompton Road with a lineup of free music, art, and wellness sessions to inspire your summer. Sign up for live performances and Q&As happening all weekend long. Enter a fantastical AR realm inside the store. Drop in on 28 July for a special guest DJ set as our new space comes to life.

This will be the twelfth Apple store to open in the UK capital. Apple already operates its iconic Regent Street Store, as well as locations in Covent Garden and various mall stores across London. The store will open in time for customers to enjoy Apple’s ongoing Back to School Promotion, where they can get gift cards of up to £120 with the purchase of some of its best iPads and Macs. 

The store will also open in plenty of time ahead of the anticipated launch of the next best iPhone, the iPhone 14, Apple Watch Series 8, and a swathe of other products the company reportedly has in the pipeline for the fall. 

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.