Meta says Apple is 'undercutting' developers with its new App Store rules

App Store ad on the Today view
App Store ad on the Today view (Image credit: Apple)

Apple has ignited yet another battle with Facebook...Meta...FaceMeta.

Yesterday, Apple announced that it will begin charging developers the 30% commission on in-app purchases that offer “sales of ‘boosts’ for posts in a social media app.” The move was an obvious shot at Meta who, across Facebook and Instagram, allow social media accounts to increase engagement with their posts by paying the company.

Such a rule would now entitle Apple to 30% of the money Meta makes when a user pays to boost one of their posts, and the company is obviously not happy about it. In a statement to The Verge, Meta spokesperson Tom Channick said that "Apple continues to evolve its policies to grow their own business while undercutting others in the digital economy. Apple previously said it didn’t take a share of developer advertising revenue, and now apparently changed its mind. We remain committed to offering small businesses simple ways to run ads and grow their businesses on our apps.”

Meta has a point here and Apple stepping in without warning to steal away 30% of an advertising revenue stream seems...gross.

Apple is going full-in on ads

In the same week that Apple announced the new revenue split on in-app advertising purchases, the company also rolled out more ads in its App Store.

The reception to this has been horrible. Not only is the App Store more cluttered with ads, but the ads being shown in certain areas are downright disgraceful. Multiple users took to social media to show that, in some cases, apps for those seeking therapy were being shown ads for a gambling app. Some children's apps were showing ads for an adult video chat app.

Apple has seemed to have jumped the gun on this effort and not taken the time to ensure that ads were being shown to appropriate users. Nearly everyone in the tech community has voiced their anger or disappointment that Apple, a company that prides itself on privacy and protecting its users, could make such a blunder.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.