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People are very happy with their Apple Card — ranks #1 in customer study

Apple Card on iPhone and Apple Watch
(Image credit: Apple)

Apple is celebrating a first-place finish in a customer satisfaction study for its Apple Card.

A press release (opens in new tab) from the Cupertino tech company lauded its own Apple Card and its issuer Goldman Sachs, for topping the charts in the J.D. Power U.S. Credit Card Satisfaction Study for the second year in a row. It's important to note that the number one spot was for the study's Midsize Credit Card Issuer segment.

The Apple Card ranked number one in all surveyed categories "including interaction, credit card terms, communication, benefits and services, rewards, and key moments."

Jennifer Bailey, Apple's vice president of Apple Pay and Apple Wallet, said the company is ecstatic to receive the award again adding that “enhancing our customers’ lives is at the heart of what we do, so we are honored to have Apple Card and issuer Goldman Sachs recognized again this year for customer satisfaction,” said Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet. 

Finance is becoming part of Apple's identity 

The Apple Card (opens in new tab) was launched back in 2019 and was seen as Apple's first big push into the world of finance. The card has no fees and aims to offer an easy and secure way to track purchases all right from your best iPhone (opens in new tab). The Appel Card also offers up to 3 percent Daily Cash for online purchases, including in-app purchases on the App Store.

Apple continues to make headway in the financial world. Most recently, it announced its newest program, Apple Pay Later. (opens in new tab) The program lets Apple Pay users split the cost of an Apple Pay purchase into four equal payments that will need to be made over the course of six weeks. To use Apple Pay Later, you will need to apply for and receive approval for the service, and Apple will run a credit check to approve you. 

Luke Filipowicz
Staff Writer

Luke Filipowicz has been a writer at iMore, covering Apple for nearly a decade now. He writes a lot about Apple Watch and iPad but covers the iPhone and Mac as well. He often describes himself as an "Apple user on a budget" and firmly believes that great technology can be affordable if you know where to look. Luke also heads up the iMore Show — a weekly podcast focusing on Apple news, rumors, and products but likes to have some fun along the way. 


Luke knows he spends more time on Twitter than he probably should, so feel free to follow him or give him a shout on social media @LukeFilipowicz.