This 1980s Apple logo makeover is better than the real thing

Alternative 1980s Apple logo
(Image credit: Rafael Serra)

Few logos are more iconic than that of the half-bitten Apple. It's a logo that everyone is familiar with and knows even at a glance. But could it be better?

Usually, we'd have just shrugged our shoulders and said, "maybe," but today, that changed. Today, we saw this reimagined Apple logo created as if it was still the 1980s. And we're absolutely here for it.

Portuguese graphic designer Rafael Serra (opens in new tab) is the one we have to thank for this work of art, and the Apple logo isn't the only bit of magic they created, either.

Party like it's 1989

So why set about creating such artwork? "I was a child from the '80s, I grew up seeing retro things," Serra told Fast Company (opens in new tab) in an interview. They say they were "fascinated by objects like VHS tapes, cassette tapes, and graphic design on magazine covers from a young age." Some of us here at iMore grew up in the 1980s, and we can definitely understand that.

Except for those of us who were Betamax fans, of course. And they won't be here for much longer anyway.

Like all of the best logos from the 1980s, the ones reimagined by Serra include more drop shadows than anyone could rightly hope for and then some. The Spotify logo is particularly fun, but you'll need to head over to Serra's website (opens in new tab) to see it. That's where you'll find a particularly stunning NASA logo and the kind of Google logo that might just have made us switch to Android.

But that logo doesn't exist, and instead, we're left wishing that the logo at the top of this page was plastered all over the back of the iPhone 14 and beyond.

Now that would truly be the best iPhone of all.

Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.